Marketing Head
Job Description
Job Title: Marketing Head
Experience: 8+ Years
Qualification: Graduate/Postgraduate in Marketing, Business Administration, or related field
Location: Jharkhand
Job Summary
The Marketing Head will be responsible for leading the overall marketing strategy, driving brand visibility, market expansion, and revenue growth. This role requires strategic thinking, leadership capability, and hands-on execution to align marketing initiatives with business objectives, especially across regional and national markets.
Key Responsibilities
Define and execute comprehensive marketing strategies aligned with company goals
Lead and manage the marketing team across digital, offline, and brand initiatives
Drive demand generation, lead acquisition, and conversion strategies
Strengthen brand positioning through campaigns, PR, and communication activities
Analyze market trends, customer insights, and competitor activity
Plan and manage marketing budgets, ROI tracking, and performance metrics
Collaborate with sales, product, and leadership teams to support revenue growth
Oversee digital marketing efforts including SEO, SEM, social media, and content
Manage agency partners, vendors, and marketing service providers
Represent the company at industry events, exhibitions, and regional forums
Required Skills & Competencies
Strong strategic and analytical marketing skills
Proven leadership and team management experience
Excellent communication, presentation, and stakeholder management abilities
Expertise in digital marketing, branding, and campaign management
Data-driven mindset with strong understanding of marketing analytics
Ability to adapt strategies for regional markets and customer segments
Preferred Qualifications
8+ years of progressive experience in marketing roles, including leadership positions
Experience in regional market expansion or multi-location marketing
Exposure to B2B, B2C, or mixed marketing environments (as applicable)
MBA in Marketing or equivalent qualification preferred
Key Performance Indicators (KPIs)
Brand awareness and market penetration
Lead generation and revenue contribution
Marketing ROI and budget efficiency
Campaign performance and conversion rates
Team performance and capability building